Hipmunk Aims At Assistants And Office Managers With Its First Paid Product, Hipmunk Business Class

Travel search startup Hipmunk is launching its first paid product today ? Hipmunk Business Class, which offers extra features designed for assistants, office managers, and other folks who have to book trips for multiple businesses travelers. CEO Adam Goldstein tells me he originally designed the site as a response to his own personal travel experiences, with the expectation that it would be used mostly for leisure travel, but feedback and data is showing that there are users who find Hipmunk "way more useful in a business context." After all, one of Hipmunk's key insights is the fact that some people aren't just looking for the cheapest way to book a flight, and instead may care more about reducing their "agony" by avoiding things like red-eye flights and multiple layovers. That probably resonates if you're an assistant booking a flight for a business executive, where you care more about agony (or at least convenience) than price.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Z6JCz4rQ-zs/

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